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BIO • SERVICES • RATES • BOOKING • CONTACT

  • BIO
  • I began photographing fellow actors at the American Globe Theatre and working backstage at New York Fashion Week, where characterization sells. I founded FACE IT FOTO in 2010 and bring a theatrical, director-driven approach to on-camera presence and brand-reflective headshots and imaging.

FACE IT FOTO collaborates with institutions on theatrical, editorial, and corporate work, including Mandarin Quarterly, Greg Lauren, Thomson Reuters Asia, best-selling authors, Broadway and TV performers, 14StY & Educational Alliance, and 59E59 Theaters.

The studio is based in ever-inspiring Williamsburg, Brooklyn. If you're looking for headshots, request the FACE IT FOTO Primer for detailed, granular guidance. Download the FIFFAQ at the link below for booking, rates & deliverables info —everything needed to get started.

SERVICES

  • HEADSHOT, Actor and Business Professional
  • EVENT IMAGING, Theatrical and Special Event

Additonal (portfolios by request)

  • COMMERCIAL PRINT
  • INTERIORS
  • FINE ART DOCUMENTATION
  • FOOD
  • PRODUCT

R A T E S

  • 8h Day $1975
  • 1/2 Day $1150
  • Hourly $325, 2h min
  • HEADSHOTS
  • Each package includes a pre-shoot consultation, 30–90 minutes of prep, and the option to order additional images. Detailed info in the FAQ.
  • Walk-On $475
  • Ideal for camera-ready clients seeking a single, focused update.
  • 1.5 hr appt
  • studio setup or location
  • online proofing
  • 1 retouched headshot w/name placement
  • Lead Headshot $625
  • A lead headshot session, with flexibility to explore presence, tone, and character to establish the most effective branding image.
  • 2.5 hr appt
  • studio setup or location
  • 1 wardrobe change or 2 additions
  • online proofing
  • 1 retouched headshot w/name placement
  • Contrasting Images $750
  • Explore the Legit versus Commercial paradigm to deliver fresh, contemporary contrasts and maximize casting opportunities.
  • 3.75 hr appt
  • studio setup and/or nearby location looks
  • 2 wardrobe changes, 4 additions
  • online proofing
  • two retouched hi res headshot w/name placement
  • Casting Set $975
  • A set of aligned & contrasting headshots for website, socials, and industry marketing. Perfect for websites and actors creating platform profiles and publicity portfolios for agents and casting directors.
  • 5.5 hr appt
  • studio setups and/or nearby location looks
  • backdrop change
  • choice of studio & location
  • 3 wardrobe changes with additions
  • online proofing & post-shoot consult
  • four retouched hi-res images w/name placement
  • THEATRICAL
  • The FIF Theatrical Primer offers a useful starting point for publicity shots, production stills, or coverage of a post-production gala event. Request the Primer and a consultation to determine scope and pricing.
  • EVENT
  • Day rates serve as a general guide and may be adjusted based on creative approach, lighting, crew, deliverables, and proofing. Consultation will determine an accurate quote.
  • BOOKING
  • A $225 deposit confirms any studio booking, $400 with makeup artist. For all other bookings, a 25% deposit confirms the session, or as agreed by prior arrangement.

PAYMENT METHODS

  • Venmo (basil-rodericks)
  • Zelle (basilrodericks@gmail.com)
  • Checks payable to FACE IT FOTO

CONTACT M-F 10a-6p